Visit for more. Explore museums and shopping boutiques, share in the local customs, sample rare delicacies and bond with exotic wildlife. Venture out into Greater Detroit, where a whole world of discovery is Pure Michigan.

The District Detroit was first announced as a bold vision for public/private investment designed to bring sports, entertainment, economic vitality and a new world-class arena to the area. This stretch of Woodward Avenue is now a dynamic, connected stretch that has grown and attracted new businesses and investment. - The opening of a new restaurant can be exciting, but visitors to Detroit can witness something much greater: the opening of a new city. Here, "new ideas are made fresh daily," with urban farming, public art and popular restaurants that have turned the city around. Pure Michigan considers Detroit to be its "new heartbeat."